Ecommerce growth for D2C brands, run on your P&L.

Meta and Google Ads, in-house creative, Shopify and CRO under one roof in Bengaluru. We judge our work by the revenue it drives, not the impressions it buys.

Portfolio 2026Performance marketing

Since 2021Bengaluru, India

India & UAED2C and ecommerce

Five years of receipts

400+

D2C and ecommerce brands served

₹10 Cr+

ad spend managed, paid straight to Meta and Google with no markup

150+

brands scaled past ₹10 lakh in monthly revenue

50+

brands taken past ₹1 crore in cumulative sales

4.2★

average across 100+ Google reviews

20+

people in-house: media buyers, designers, editors and developers

Google PartnerMeta Business PartnerShopify PartnerRazorpay RizeHQ in Bengaluru

Scaling Socials Media LLP02

Sound familiar?

Most D2C brands aren't losing on product. They're losing on ads. The six things founders tell us most on a first call, and what we do about each.

01

ROAS was 4x last year. It's under 2x now and nobody can tell me why.

What we do

A written audit in 3 working days that finds the leak: structure, creative fatigue or tracking.

02

My agency sends a PDF full of impressions. I want to know if I made money.

What we do

A weekly call on revenue, spend and profit against your break-even ROAS, with the maths shown.

03

Every time we push spend, profit disappears.

What we do

Budget only goes to campaigns clearing your break-even, and moves daily against it.

04

Creatives die in a week and there's no one to make the next batch.

What we do

In-house designers and editors ship new hooks and angles into testing every week.

05

We're getting traffic, but nobody's buying.

What we do

Product page, cart and checkout fixes before we ask you for a rupee more spend.

06

RTO and returns are eating our margin.

What we do

Targets set after shipping, returns and gateway fees, not on top-line revenue.

Whichever one it is, the next few slides show what we did about it for accounts like yours.

Scaling Socials03

How we buy media

Four rules every account runs on, whether it spends ₹40,000 or ₹5 lakh a month.

Rule 1

Your margin sets the target

We work out your break-even ROAS from gross margin, shipping and returns. Campaigns that clear it get budget. The rest get switched off.

Rule 2

Creative is made here

You send raw footage and product shots. Our designers and editors turn them into statics and video ads, with new angles tested every week.

Rule 3

Your money, your accounts

Ad spend goes directly to Meta and Google. No markup, and you own every account, pixel and audience.

Rule 4

A weekly call, in plain numbers

Every week we get on a call and walk you through revenue, spend and profit against your break-even. No impressions, no reach, no fluff.

If we cannot make the maths work for your brand, we will tell you.Jamal Khan, Co-founder, Scaling Socials

Scaling Socials04

A few of many

Seven recent accounts out of 400+ brands we've worked with, picked because every month is documented. Figures are from each client's own Meta Ads Manager; brands stay anonymous.

Niche	Situation	Period	Ad spend	Revenue	ROAS

7 of 400+brands, shown here in full

6.58xblended ROAS across all seven

11.82xbest account average (gifting)

3 of 7launched from zero

Meta Ads · Dec 2023 – Jul 202605

More wins

Earlier Shopify accounts, a kidswear retainer, and campaigns we ran for UK businesses.

8 mo

One kidswear campaign, never rebuilt

Live since December through a full season. 5.20x–5.76x across the latest quarter, 5.39x average on ₹2.94 L spend.

Kidswear · Meta Ads

8x+

₹14 L in three months

A baby clothing label with uneven sales. Started at ₹1,000 a day and used each monthly launch as a product test.

Baby clothing · Shopify

7x

₹10 L in 90 days

A streetwear brand with a stale account. Rebuilt the structure, found the winning designs, scaled from ₹2,000 a day.

Streetwear · Shopify

15x+

Two months testing, then scale

A men's fashion brand. Aggressive creative and audience tests, then budget moved from ₹1,500 to ₹5,000 a day.

Menswear · Shopify

Outside India

Local lead-gen and ecommerce campaigns for UK businesses.

Cosmetic dentist724offer redemptions on £3,683.99

Restaurant7,221booking-page visits at £0.14 each

Gym, free pass493website leads on £922.25

Online course4.45x£14,909.85 → £66,360.43 revenue

Scaling Socials

Straight from Ads Manager

Twelve live client accounts, read off Meta's own totals row. Campaign and account names hidden.

Meta Ads Manager view, client account 1 — **13.21 avg ROAS**₹18.21 L purchase valueAccount 01

Meta Ads Manager view, client account 2 — **9.27 avg ROAS**₹2.53 Cr purchase valueAccount 02

Meta Ads Manager view, client account 3 — **10.94 avg ROAS**₹1.44 Cr purchase valueAccount 03

Meta Ads Manager view, client account 4 — **8.03 avg ROAS**₹2.84 Cr purchase valueAccount 04

Meta Ads Manager view, client account 5 — **16.41 avg ROAS**₹7.32 L purchase valueAccount 05

Meta Ads Manager view, client account 6 — **8.60 avg ROAS**₹14.04 L purchase valueAccount 06

Meta Ads Manager view, client account 7 — **9.01 avg ROAS**₹5.03 L purchase valueAccount 07

Meta Ads Manager view, client account 8 — **6.09 avg ROAS**₹21.40 L purchase valueAccount 08

Meta Ads Manager view, client account 9 — **6.52 avg ROAS**₹7.09 L purchase valueAccount 09

Meta Ads Manager view, client account 10 — **9.16 avg ROAS**₹11.78 L purchase valueAccount 10

Meta Ads Manager view, client account 11 — **5.28 avg ROAS**₹18.59 L purchase valueAccount 11

Meta Ads Manager view, client account 12 — **13.71 avg ROAS**₹4.84 L purchase valueAccount 12

Scroll or use the arrows · click to enlarge

Meta Ads Manager · client accounts

Inside a live ad account

A screen recording from one of the accounts we run, straight from Meta Ads Manager. Press play to watch it here.

UneditedRecorded inside Ads Manager, not a mock-up or a slide.
Real spendA live client account we manage day to day.
How we read itThe same numbers we walk clients through on the weekly call.

Ad account walkthrough

Made in-house, tested weekly

One standout from each brand's folder, made by our design desk. Fashion and ethnic wear first.

Scroll or use the arrows · click to enlarge

Creative lookbook · 1 of 3

Across every category

Kidswear, beauty, home, footwear, gifting and lifestyle. Every piece built for a paid placement first.

Scroll or use the arrows · click to enlarge

Creative lookbook · 2 of 3

No two alike

Seventy-two brands, seventy-two looks. Click any creative to see it full size.

Scroll or use the arrows · click to enlarge

Creative lookbook · 3 of 3

Video that stops the thumb

Shoots, edits and motion ads for client feeds and paid placements, cut from the brand's own footage.

Reels · client work

Shopify stores built to sell

Designed, built and tracked by one in-house team, for the paid traffic we send them.

Custom Shopify themesSub-1.5s load-time targetPixel and CAPI from day oneMobile-first

Shopify development

Custom websites, any industry

Fast static sites and lead-gen pages for brands outside ecommerce.

Web development

Packaging, branding and print

Beyond the feed: product ranges, pouches and print collateral designed by the same desk. Click any piece to enlarge.

Superfood snack pouch packaging, four flavours — **Superfood snack pouches**Four-flavour range, pouch system

Skincare product range packaging — **Skincare range**Five SKUs, one visual system

Roasted walnut snack pouch packaging — **Walnut snacks**Three flavours, stand-up pouches

Industrial training programme brochure — **Industrial brochure**Tri-fold print collateral

Branding and packaging

In their own words

4.2★average across
100+ Google reviews

Founder, D2C brand we run ads for

“When the ads perform well, they scale them up wisely, and when something isn’t working, they immediately reduce the spend, keeping our budget in mind as if it were their own.”Sharmili Pasha · Performance marketing

“Just after 4 months of their work on our performance marketing strategy, traffic has been voluminous and we are increasing our sales.”Shyam Sundar Saw · Performance marketing

“Over the months the quality of work kept improving, which is rare and commendable.”Param Sadh · Website development

Scaling Socials

The people on your account

Four co-founders who still work the accounts, and a 20+ person team in Bengaluru.

Jamal Khan

Paid media

An engineer by training. Leads the media team and advertising strategy.

Maaz Khan

Ecommerce growth

An MBA in ecommerce. Has led growth for fashion, beauty and home brands.

Tayeb Khan

Web development and finance

Leads web builds that convert, and keeps the business financially sound.

Khushal Sharma

Brand and creator growth

An operator with 60,000+ followers on Instagram and businesses of his own.

20+people in Bengaluru

Scaling Socials

Media, creative and the store, under one roof

01

Meta & Instagram ads

Prospecting, retargeting, retention
Advantage+, manual or hybrid
Budget moved daily against break-even

02

Google Ads

Brand and non-brand Search
Shopping and Performance Max
Feeds, negatives and placements cleaned weekly

03

In-house creative

Statics, carousels, UGC-style video
Hook, angle and offer variations
A creative scorecard every week

04

Store, CRO & tracking

Product page, cart and checkout fixes
Pixel and Conversions API set up properly
A weekly call on what moved and why

05

Shopify stores

Custom Shopify themes and builds
Migrations, redesigns and speed work
Annual maintenance

06

Web development

Custom websites, built from scratch
Landing pages and lead-gen microsites
Hosting, speed and upkeep

07

SEO

Technical audits and fixes
Ecommerce and local SEO
Content and link building

08

Social media

Content calendars and shoots
Reels and community management
Monthly reporting

Scaling Socials

Let's find your next crore.

A free 30-minute account review: your account on screen, your break-even ROAS with the maths shown, and a first-30-days plan. You keep the plan whether you sign or not.

Book on WhatsApp Request on the website

1

We message you on WhatsApp within 2 working hours to fix a time.

2

You share read-only access to Meta, Google and Shopify or GA4, so we come prepared.

3

30 minutes with your account on screen. A written audit follows within 3 working days.

WhatsApp or call+91 96067 13608

Emailsupport@scalingsocials.com

Studio203, CMR Main Rd, HRBR Layout, Bengaluru 560043

scalingsocials.com · @scalingsocialsofficial